HUG - OB

AI-based platform to empower birth-givers, healthcare providers, and clinics with tools to make accurate decisions.

Do טou want to know when you are truly giving birth?  We can help you!

Our Vision

We are Shifting Women’s Health Worldwide to Home-Care Currently Focusing on the Onset of Labor

Our Goals

Prevent unnecessary hospital admissions

Empower women & healthcare providers with knowledge

Improve women’s access to maternity care worldwide

Save vast expenses

High-Quality Maternity Care, Powered by Intelligent Technology

Accurate Remote Triage

make OB triage accessible everywhere

AI-Technology

advanced women's health platform

Designed for Birth-Givers

non-invasive scan in a comfortable environment to assess labor

Better Clinical Decisions

accurate innovate data

The Problem in Numbers

Women can’t determine the onset of labor at home, leading to unnecessary hospital visits and frequent, uncomfortable cervical exams, leaving mothers-to-be with an unpleasant experience.

75%

False labor
unnecessary hospital visits

$2.3B

Cost of redundant visits to hospitals in the USA alone

5+

Invasive vaginal examinations cause infections

1 of 6

Hospital-acquired diseases

35%

Of USA counties are maternity deserts & rural areas around the world live with limited or no access to maternity care

300

USA birthing units closed in 2 years
A global issue

Our Solution

AI-based platform to empower birth-givers, healthcare providers, and clinics with tools to make accurate decisions and prevent anxiety and unnecessary hospital visits. Saving you the agony of being sent back home, so you can focus on what truly matters.

HUG-OB Advantages

Experience peace of mind with reliable information when you need it most.

Total Addressable Market Worldwide

The global opportunity for HUG-OB is a market of billions of dollars. With approximately 140 million births occurring worldwide each year, and significant disparities in maternity care access across developing and developed nations, our technology addresses a truly universal healthcare challenge.

Healthcare Market

Global market of midwives, certified nurses, and healthcare professionals

$5.1B

Global Device Market

Existing systems in obstetric practices

$1.8B

Consumer Birth Market

Direct-to-consumer opportunity

$21B

join the success

This is what our potential users say…

Hundreds of Birth Givers

expressed overwhelmingly positive reactions to the concept of at-home labor monitoring 

Tens of OB Department Leaders

provided extraordinary positive feedback regarding clinical utility and patient acceptance

Tens of Healthcare Professionals

expressed enthusiasm about our technology and confirmed they would recommend it to their patients

Channel Partners

“Your solution is the future. looking forward to collaborate with you”

Our Team

HUG-OB is led by a multidisciplinary team combining deep expertise in medical device development, clinical obstetrics, artificial intelligence, and healthcare operations. Our complementary skills and proven track records position us to successfully execute on our ambitious vision.

Founders

Ali Stern Cohen ​

Co-Founder & CEO

Dana Peled, PhD

Co-Founder & COO

Advisory Board

Prof. Ronni Gamzu, MD, Global Advisor at HUG-OB

Prof. Ronni Gamzu, MD

Global Advisor

Prof. Eran Borstein, MD

USA Medical Advisor

Prof. Tal Biron-Shental, MD

IL Medical Advisor

We want to share that HUG-OB is still in its development journey and we are excited to keep you in the loop

Join us on this journey, be the first to influence, become part of our community. We’ll send gentle, meaningful updates straight to your inbox. Click to stay connected

Midwives/CNs

Current & Future Birth-Givers

Investors

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